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Marketing Plans : How to Develop a Guerrilla Marketing Plan

admin — Tue, 16 Mar 2010 17:38:11 +0000

Developing a guerrilla marketing plan requires a greater invest of time, energy and creativity then a financial funded marketing campaign. Learn about developing a Guerrilla Marketing plan with tips from marketing professional in this free video about creating a marketing plan.

Expert: Peggy Morgan Collins
Contact: www.PowerCurve.biz
Bio: Peggy Collins is a marketing executive with more than two decades in the media.
Filmmaker: Christopher Rokosz

Duration : 0:2:17

Technorati Tags: advertisements, Advertising, marketing, plan

Levi’s Denim Creature Guerrilla Ad

admin — Tue, 16 Mar 2010 17:38:10 +0000

Levi’s guerilla advertising of a Creature made of Deinim. Spotted in union square San Francisco. Monster walking around

Duration : 0:0:52

Technorati Tags: ad, Advertising, blue, Creature, Denim, Francisco, Guerrilla, jeans, Levis, Monster, San, Square, Union, urban

Un anno di guerrilla marketing

admin — Tue, 16 Mar 2010 17:38:08 +0000

Una raccolta delle migliori azioni di Guerrilla Marketing di tutto il 2007.

Duration : 0:3:10

Technorati Tags: Advertising, bloguerrilla, Guerrilla, marketing, pubblicità, street, viral

Haulin’ Ads guerrilla marketing Rio Rancho Pork N’ Brew

admin — Tue, 16 Mar 2010 17:38:07 +0000

Haulin’ Ads Guerrilla Marketing Rio Rancho Pork N’ Brew

Duration : 0:2:1

Technorati Tags: Ads, Advertising, Brew, Guerrilla, gurerrilla, haulin', marketing, Mexico, N', New, Pork, Rancho, Rio

I’m doing a project of guerilla advertising….any help please for those that know?

admin — Sun, 14 Feb 2010 18:21:13 +0000

Theories that help explain why examples of advertising inthis area are effective or innifective. (The theories are social psychological, and psycho cultural model) Please help

Unconventional marketing intended to get maximum results from minimal resources. Coined by Jay Conrad Levinson, guerilla marketing is more about matching wits than matching budgets. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact.

Can anyone critique an ad/guerilla tactic mailing I made on Photoshop for my Advertising portfolio?

admin — Sun, 14 Feb 2010 18:21:08 +0000

Please respond only if your account will allow you to be emailed.. thank you =)

Sure!

Help! Arby’s ad. Any ideas!?!?! Final is tonight?

admin — Fri, 12 Feb 2010 01:30:07 +0000

I am doing an ad campaign on Arby’s new roastburgers. I have the radio spot and print ad narrowed down. I still need a internet and print ad. The hard is an outdoor/ guerilla advertisment! Any ideas? Please?
It’s for my ad copywriting class. I have never eaten at Arby’s it was an assignment given earlier I got full credit on the radio spot so I chose this for my final project because 1 part was already completed.

So when you start working for the Arby’s food chain, should we expect more of these questions?

help with guerilla advertising please…please?

admin — Thu, 11 Feb 2010 01:18:19 +0000

Any tips on how it relates to any of the theories of advertising? OR just any examples youve seen lately in life, movies? Is applebees on the movie tala daga nights (don’t know how to spell it) it that a form of guerilla advertising, since they show it often in the movie??

Here’s a great example:

http://www.engadget.com/2007/01/31/aqua-teen-hunger-force-viral-ads-cause-boston-bomb-scare/

Guerilla advertising in a small town?

admin — Tue, 09 Feb 2010 20:01:09 +0000

I work for a local company that sells internet, tv, and phone service in a small town and need some good ideas to bring in sales without the internet. I mostly want to target college kids since this is a college town and have already decided that I’m going to advertise at the college and dorms but feel like I could be doing more. Any ideas? And does anybody know of any good sites for free flyer templates that would appeal to college kids?

You need to get the college kids’ attention, on or off campus!

One way to do this is to offer a chance to win something that would be valuable to them – - maybe everyone who buys a year’s worth of services from you would be eligible for a drawing for the prize (an iPhone, an iPod, a $500 bar tab at the nearest hangout to the campus, an acoustic guitar, a Blackberry, a $500 gift certificate to the campus book/souvenir store, or the local favorite donut shop, or Starbucks, etc…. anything you think they’d get excited about).

Another way is to do something slightly outrageous that will get a lot of attention on campus – - maybe you have a local musician play some popular music on a main walkway or a place outdoors where students gather between classes, and you give out promotional t-shirts or notebooks or koozies or something that they might use while advertising your products. Or maybe you have a parachutist land on or near campus with a huge company logo on the parachute. (note: you’ll need to ok these ideas with your company and with an official on campus before doing any of these! be sure to also alert the local media, you could get some free publicity out of this!)

Be sure to hit the dorms and nighttime hotspots in town, too!

Check out this site for some ideas on how to create a flyer that will appeal to the college market: http://www.cdbaby.org/stories/01/03/24/4730888.html

Here’s another site for tips when marketing to college students: http://collegestudentsali.blogspot.com/2006/03/10-tips-for-successful-college.html

To get ideas for background or themes, try looking at MySpace and FaceBook, and www.whateverlife.com.

Best of luck, and have fun!

Music help: Business ideas?

admin — Mon, 08 Feb 2010 20:03:33 +0000

I want to start my own small record label. I was thinking about doing a digital label, or online based record label. And promote my artists using Guerrilla Marketing through a street team. Pass out flyer’s at colleges, barber shops, clubs/venues, basketball courts, shopping malls…etc. The problem is, I need at least 2 other people. One to handle the booking and another with promoting. Do you know where I should search to find like minded individuals?

Best of luck with the new venture. If I were you I would seek out people with experience. You could start online in music business forums but it wouldn’t be a bad idea to take informational meetings with local club owners and promoters and see if either they themselves would be up for collaboration or if they have friends or peers who might be a good fit.